In the world of adulteration and unethical practices, the word “purity” has become rare. People are confused and reluctant to buy products which may not confirm and meet the proper quality standards. Specifically the milk and related food products are more vulnerable and prone to the malpractices like adulteration. VSP Dairy Industries is a company Incorporated in 2005 with a sole intention to provide the purest and finest Ghee products to consumers. The company is having excellent track record of serving the society with the best Ghee Products for more than 20 years before it turned corporate. It enjoys high repute and brand equity among its consumers. A well crafted vision, backed by strong mission, justifies the existence and success of VSP Dairy Industries.